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Vybing, Connected and Happy Customers — Echoes of FirstBank’s DecemberIssaVybe

American branding consultant and CEO of Brandstream, Scott Bedbury, said, “In today’s experience-driven marketplace, the brands that endure are those that move beyond products and services to connect with the passions, lifestyles, and emotions of their customers. The most successful businesses don’t just serve — they engage, delight, and become part of life’s memorable moments”.