The Lagos State Traffic Management Authority (LASTMA) has launched a new initiative called the Media Traffic Mayor programme, aimed at strengthening traffic enforcement and promoting safer road use across the state.
“This innovative initiative combines media advocacy with on-the-ground enforcement, leveraging the influence of the press to encourage greater public compliance with traffic laws,” Bakare-Oki explained.
He noted that the partnership with media professionals would help raise public awareness, reshape road user behavior, and promote civic responsibility on Lagos roads.
Highlighting the vital role of the media, Bakare-Oki described journalists as “architects of public consciousness” and “catalysts for societal change.” He added that the Media Traffic Mayor initiative marks a major step forward in creating a sustainable system for traffic governance in the state.
Under the new programme, selected media professionals will go beyond reporting news—they will serve as ambassadors of road discipline and public order. They will work closely with LASTMA officers to educate motorists, share traffic updates, counter misinformation, and model responsible behavior on the roads.
Also speaking on the initiative, the Director of Traffic Advocacy and Special Mayor, Mr. Awoyemi Jimmy, said managing traffic in a megacity like Lagos requires more than enforcement. It demands strong partnerships with key stakeholders, including media professionals and civic advocates.
Jimmy reaffirmed the Lagos State Government’s commitment—under Governor Babajide Sanwo-Olu—to adopting multi-pronged strategies that improve urban mobility, enhance productivity, and protect the dignity of all residents navigating the city.
