Lagos, December 26, 2025 — FirstBank, West Africa’s premier financial institution and a leading financial inclusion services provider, has announced its sponsorship of the Carnival Calabar & Festival 2025, introducing a landmark feature aimed at enhancing the event’s appeal and spectator experience.
Central to the Bank’s participation is the construction of a first-of-its-kind private 500-seater premium bleacher, designed to offer improved comfort, safety and an elevated viewing experience for carnival patrons. The initiative marks the debut of exclusive premium seating at the globally renowned cultural festival.
Speaking on the sponsorship, the Acting Group Head, Marketing and Corporate Communications, FirstBank, Mr Olayinka Ijabiyi, said the carnival aligns with the Bank’s First@Arts initiative, which supports the creative arts value chain across Nigeria. He noted that arts and cultural festivals play a critical role in fostering unity, inspiring creativity and preserving national heritage.
“For more than 131 years, FirstBank has consistently supported platforms that encourage self-expression, social reflection and cultural exchange,” Ijabiyi said. “Our investment in the Carnival Calabar & Festival underscores our commitment to sustaining Nigeria’s rich cultural heritage through First@Arts. The introduction of a private 500-seater premium bleacher this year is aimed at further elevating the carnival experience by providing exceptional comfort and an unforgettable viewing atmosphere for attendees.”
Also commenting, the Chairman of the Cross River State Carnival Calabar Commission, Mr Gabe Onah, described FirstBank’s involvement as a significant demonstration of private-sector support for culture and tourism. He said the partnership would enhance the overall quality of the carnival and boost its international profile.
Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited, the appointed marketer responsible for brand partnerships, promotional activities and ticket sales. Okhma Global has partnered with the Cross River State Government for over a decade, contributing significantly to the carnival’s commercial development and growing global visibility.
