In light of the tough economic climate, FirstBank through its First@arts initiative kicked off its DecemberIssaVybe campaign with Kenny Blaq’s Musicomedy tagged “Reckless” to offer a welcome relief for Nigerians looking to celebrate and have fun this December.
This initiative aims to inspire and empower people to create and enjoy thrilling memories by providing fully paid access to highly sought-after concerts, shows, plays, and festivals featuring A-list entertainers.
The much-anticipated campaign kicked off on Saturday, December 13, at Onikan Stadium in Lagos, featuring the sponsorship of Kenny Blaq’s Reckless Musicomedy Festival.
For over 130 years, the premier financial institution has consistently woven itself into the fabrics of the society including its massive support for festive concerts showcasing Africa’s biggest music stars, including Kizz Daniel, Davido, Burna Boy, Asake, Tiwa Savage and many others, creating unforgettable experiences for music lovers.
The DecemberIssaVybe campaign is all about making memories. It provides a platform for both Nigerians and international audiences to enjoy unique experiences. Since its inception in 2018, the FirstBankIssaVybe campaign has delivered exciting moments that people eagerly anticipate each December.
