Brand Icon of the Year
Brand marketing veterans name Sanwo-Olu as outstanding Political Brand Icon
It’s another harvest of honours for the Lagos State helmsman - Mr. Babajide Sanwo-Olu. Veterans in the Brands and Advertising industry named the Governor as Outstanding Political Brand Icon of the Year in recognition of his exceptional leadership ability and managerial excellence he usually brings to bear in turning around challenging crisis to opportunities. It is also in recognition of his administration's efforts to always have emotional connection with the electorates who, from the brand and marketing perspective are the target audience.