Browsing Tag
Advertising
6 posts
Facebook clocks 20 years, gets 36.2m advertising audience in Nigeria
Meta owned Facebook yesterday clocked 20 years boasting of over three billion active users across the globe, which is equivalent of 57 per cent of global Internet users and 38 per cent of global population.
Nigeria loses N120bn annually to foreign production of advertising materials
The Advertising Regulatory Council of Nigeria (ARCON) says the nation’s advertising industry loses over N120 billion annually to the production of advertising, advertisement and marketing communication materials outside the country.
ADVAN rejects APCON AISOP
The Advertisers Association of Nigeria ADVAN rejects the implementation of the new Advertising Industry Standard of Practice as it makes an unconstitutional attempt to infringe on the rights of private entities to determine their contractual terms.
Lagos Traffic Radio launches online advertising platform
As a further step towards achieving its mandate, the Lagos Traffic Radio 96.1FM, the prime traffic and transportation radio station in Nigeria, has launched its online advertising platform to provide a far-reaching medium for its teeming clients and stakeholders.
Brand marketing veterans name Sanwo-Olu as outstanding Political Brand Icon
It’s another harvest of honours for the Lagos State helmsman - Mr. Babajide Sanwo-Olu. Veterans in the Brands and Advertising industry named the Governor as Outstanding Political Brand Icon of the Year in recognition of his exceptional leadership ability and managerial excellence he usually brings to bear in turning around challenging crisis to opportunities. It is also in recognition of his administration's efforts to always have emotional connection with the electorates who, from the brand and marketing perspective are the target audience.
Sanwo-Olu is Political Brand Icon of the Year
Critical Stakeholders will converge in Lagos at D’podium International Event Centre, Ikeja, on Friday, August 27, 2021, to mark the 18th Anniversary of the Marketing Edge Brands and Advertising Awards of Excellence and celebrate Governor Babajide Olusola Sanwo-Olu’s emergence as Political Brand Icon of the Year.